Gudrun Sjödén’s beautiful new collection

Summer stunners

Gudrun Sjödén’s beautiful new collection takes inspiration from her travels and the magical colours of Mallorca and Miró

14th May 2019

Beguiling blues, gorgeous greens, shots of fuchsia pink and the brightest egg-yolk yellow. These are the colours that greeted Gudrun Sjödén as she explored the fascinating island of Mallorca. It left a lasting impression on her, and one that would inspire her latest summer collection. 

While in Mallorca, Gudrun was also taken with the bold, surrealist images and vibrant tones she found in the art of Joan Miró. In many of her latest creations, that influence is clear to see. Exotic flowers and the spiky, sculptural shapes of cactus plants feature throughout, adding a dramatic touch to her summery styles.

The bright colours and flowing shapes that have become the trademark of this talented textile designer are also evident in her May capsule collection – although there are also stylish pieces for those who prefer a monotone palette.

Clothes with a conscience

This is Scandinavian design with a green soul. Clothes that are timeless and meant to be worn until they wear out. Everything is made from sustainable fibres of organic cotton, linen and lyocell – and by suppliers who share the same green ethos. 

So get set for summer and discover Gudrun Sjödén’s ‘slow fashion’ pieces. They prove that beautiful clothes can be made to last, while still being kind to the planet.

“Design with a long lifespan – I think this is my most important contribution to a greener, more wonderful world!”

Discover more at or visit the beautiful London concept store at 65-67 Monmouth Street WC2H 9DG

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